I still continue to struggle with Microsoft’s futile presence in the digital music world. They are light years behind Apple and each and every step only feels like they move further and further away. Their only hope, as I currently see it, is that Apple upsets the major content providers so royally that they are left to enter stage left with a new, compelling proposition, license wise, to the studios and labels.
The latest Zune commercials are posted on YouTube and I found one this weekend. This is tripy and bizarre–it was somewhat reminicent of a scene from the new movie, Across the Universe, but not nearly as good–and the connection to music is faint at best.