It’s going to be very interesting to see how the social networking space evolves in 2008.
One of the critical advancements will be the launch of Google’s Open Social platform–a product intended to minimize the need for storing, and restoring, all one’s social networking information (friends, etc) in a myriad of destinations like MySpace, Facebook and Bebo.
Google clearly appears to have Facebook in its scope on this one and today Facebook initiated, what will likely be one of many counters. They are effectively going to allow the Facebook Platform to be made available to other social networking sites which may be interested in the Facebook Apps and looking to license the Platform architecture. Paid Content posted on this subject today:
To me, something like Google Open Social makes more sense–it’s a third party effectively that won’t feel as threatening to a MySpace, Bebo or LinkedIn as an arch competitor like Facebook will. That said, I’ve been continually off in my predictions about social networks over the past four years so my predictions here may be equally flawed.